Creating content online is no longer simply a hobby for millions of people.
Creators are building businesses around YouTube channels, podcasts, newsletters, social media communities, digital products, brand partnerships and online services.
The result is a growing creator economy where an individual’s audience can become a business asset.
But building a sustainable creator business requires more than going viral.
Creators need to understand their audience, develop valuable content, diversify income and build platforms they have more control over.
A large following can attract attention.
A strong business model turns that attention into something sustainable.
